Online advertising would be an important strategy in marketing your real estate business. But in order to save you from losing thousands of dollars, you should be aware of the three biggest mistakes most investors make when marketing online.
Posting Time:
The number one mistake that most investors make in real estate investing is posting online advertising at wrong times. All free online classified sites post ads at the top of the page and the old posts moves towards the bottom. If you have a habit of posting your ad at 6 in the morning, your post will never be on the first page and it wouldn’t get much exposure from the audience you target. Posting an ad early in the morning or late at night are the worst times to post ads. It would be a waste of time and your money. You should be aware of the time that most visitors surf websites. Both lunch time and after dinner most visitors would surf a lot. So, it’s the time you need to consider when posting your ads to generate maximum exposure.
Posting Format:
Posting ads in the old format that gives the information on the property and phone number doesn’t get much exposure. This kind of ad doesn’t attract a reader and make him excited. You need to find an attractive headline providing the required information that will motivate them to contact you.
Create a Call to Action:
Similar to the previous mistake, your ads should include a real call to action. Instead of using the old format (Tip – Call Don at 344-123-7568) you can use (visit us at www.rementor.com, email us at support@rementor.com for your free list of luxury properties in Massachusetts, or contact 800-649-0133 for more information)
There are a lot of investors who have give up real estate investing because of losing a lot of time and money on ads. Online classifieds are not the reason for their loss; it’s the type of advertising you choose which decides your success. Avoiding these 3 mistakes will create a stronger response and increase the flow of your business.
Posting Time:
The number one mistake that most investors make in real estate investing is posting online advertising at wrong times. All free online classified sites post ads at the top of the page and the old posts moves towards the bottom. If you have a habit of posting your ad at 6 in the morning, your post will never be on the first page and it wouldn’t get much exposure from the audience you target. Posting an ad early in the morning or late at night are the worst times to post ads. It would be a waste of time and your money. You should be aware of the time that most visitors surf websites. Both lunch time and after dinner most visitors would surf a lot. So, it’s the time you need to consider when posting your ads to generate maximum exposure.
Posting Format:
Posting ads in the old format that gives the information on the property and phone number doesn’t get much exposure. This kind of ad doesn’t attract a reader and make him excited. You need to find an attractive headline providing the required information that will motivate them to contact you.
Create a Call to Action:
Similar to the previous mistake, your ads should include a real call to action. Instead of using the old format (Tip – Call Don at 344-123-7568) you can use (visit us at www.rementor.com, email us at support@rementor.com for your free list of luxury properties in Massachusetts, or contact 800-649-0133 for more information)
There are a lot of investors who have give up real estate investing because of losing a lot of time and money on ads. Online classifieds are not the reason for their loss; it’s the type of advertising you choose which decides your success. Avoiding these 3 mistakes will create a stronger response and increase the flow of your business.
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